ABOUT HER&NOW

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE), to support aspiring and existing women entrepreneurs in India.

Under the name of ‘Her&Now’, the project aims to contribute to a more enabling environment for women-led enterprises in India.

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE), to support aspiring and existing women entrepreneurs in India.

Under the name of ‘Her&Now’, the project aims to contribute to a more enabling environment for women-led enterprises in India.

The four-year project, initiated in 2018, works on different levels:

Together with our three local partners, we run incubation and acceleration support programmes in tier II and tier III cities in the North Eastern Region, Rajasthan and Telangana. We currently support 147 women entrepreneurs to transform their business ideas into enterprises and set their existing businesses onto a growth track. We equip women entrepreneurs with critical business skills, customised support through mentorship, access to market opportunities and linkages to financial institutions. We connect women entrepreneurs and strengthen their self-image as business owners by building peer networks.


Based on the experiences of these pilot programmes, the project works together with MoSDE and state-level institutions on designing gender-sensitive government support schemes for enterprises.

Through a film- and media campaign, the project raises awareness of the contribution of women entrepreneurs to economic growth and Indian society. In order to stir a positive mindset change, inspiring short-films about women entrepreneurship are produced and screened across India.

The Her&Now Film Campaign

Levelling the playing field for women to equally participate in the economy as entrepreneurs is essential for an inclusive society as well as for sustainable economic growth.

Film is a powerful medium that reflects and shapes dominant societal discourses and perceptions about gender norms. Through the Her&Now film campaign we want to increase the visibility of the entrepreneurial spirit of women in India.

We hope the short films and the discussions around them will contribute to a mindset change that recognizes women’s ambitions, skills and rights to be entrepreneurs.

In fall 2019, the project launched a nation-wide competition for film ideas on the topic of women entrepreneurship. From around 100 entries, the best scripts in the categories fiction, documentary and animation were selected.

The four winning filmmaker teams from Delhi, Pune, Bangalore and Chennai have been awarded with a production grant to translate their concepts into short films.

Today we are proud to have four remarkable short films on very diverse entrepreneurial journeys. Each tells a relatable story about courage, perseverance and transformation. These short films have the power to both entertain, inspire and raise awareness about the aspirations as well as challenges faced by women entrepreneurs in India today.

If you are interested in hosting a screening of the short films please get in touch with us: [email protected]