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PARTNERS INVOLVED

Since 2018, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH has been implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India, to promote aspiring and existing women entrepreneurs in India. The project ends in January 2023 and has so far supported over 900 women entrepreneurs from 12 states in India, created 4 Women Entrepreneur Networks, and reached over 1,000,000 people through its media campaign.

Implementing Partners

OUR IMPACT

900 +

Women entrepreneurs supported through incubation and acceleration programs

4

State-level Women Entrepreneur Networks created

30 +

Incubators sensitized through WINcubate trainings

1000000 +

People reached through the Film and Media campaign

GET INVOLVED

#HERtimeisNOW Media Pack

For its campaign around women entrepreneurship in India, Project Her&Now has developed a variety of communication products: Ranging from short films, a graphic novel, videos, to a podcast – all these serve as ‘infotainment’ tools for introducing the topic in an engaging way and giving though- provoking impulses to the audience.

The goal of the Her&Now media campaign was to inspire future women entrepreneurs by showcasing stories of relatable role models, and educate their families, communities and ecosystem surrounding them in order to create a more supporting environment for women entrepreneurs.

Through the #HERtimeisNow Media Pack, Project Her&Now would like to share its products as well as experiences for other gender-transformative communication campaigns around women entrepreneurship in India. The pack can be used by any institution interested in using the different products for educational purposes related to gender and entrepreneurship.

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